Little Caesars Swag
Little Caesars partnered with Amazon store to sell branded merchandise. For the first time Little Caesars is creating more than branded swag and encourage consumers to show their brand love every day. Now Little Caesar fans will show their support not only buying and eating the pizza but purchasing sweet merchandise for everyday wear. We launched Little Caesars merchandising before the holidays to provide customers an opportunity to buy branded holiday gifts for their friends and family. In order to promote the Little Caesars brand, I had worked with the marketing team to art direct all the branded creative, merchandise and a photo shoot. There were many designs created and used to be printed on t-shirts, pillows, tote bags, pop sockets and phone case covers. In addition to the in-house photo shoot, I created the Amazon ad designs and social posts that would spark interest.
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