Worked on many campaigns with product specific marketing collaterals and also a digital version booklet for nationwide franchisees. Many of these included bouncebacks, signage for drive-thru, translites, window graphics, social media posts, billboards, circular print ads, branded merchandise and other items. One size does not fit all. Once the main concept was approved, it needed to be resized to fit into the desired print or web-based formats. Franchisees could then order specific marketing pieces and also have a campaign kit mailed to their store to display the next promotional product.
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