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Bealls

SPRING CAMPAIGN

As part of a seasonal Spring campaign, I designed multiple email templates and banners, introducing a fresh and vibrant look to transition seamlessly from the previous holiday campaign. I also art directed the merchandise photography, collaborating closely with the in-house photo studio to achieve the desired aesthetic.

HOLIDAY CAMPAIGN

The holiday campaign was a large-scale initiative requiring the creation of various assets, including digital materials such as website visuals, social media content, email templates, and banners, alongside in-store elements like signage and posters. I worked closely with the photo studio to enhance the visual appeal of the merchandise and models, ensuring a cohesive and impactful campaign.

These campaigns were among the many I worked on, with an average of 5–6 campaigns executed annually. Each campaign was uniquely tailored to reflect the essence of the season it represented while ensuring consistency with established branding standards.

CLICK ANY ONE OF THE IMAGES TO SEE THEM ALL IN FULL VIEW.

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