Word Cloud Wall

THE CHALLENGE:

We needed to find a creative way to tell the visual story of what makes Little Caesars a fun place to work. This was also the main entrance to the state-of-the-art gym in the world headquarters. This is a space that underwent many concepts and then fine tuning the chosen layout. I wanted the design to be striking and exclusive to this space.

A typographic design had not been explored yet and I thought it could work with the right finessing. Using words that describe all the company events and offerings would be perfect to present. After getting the initial concept underway, I had to revise it several times using different words that would fit

into my word cloud being careful to following the font brand guidelines and still making it look attractive to my audience.  

 

THE RESULT:

The branded fonts are a real treat for colleagues as they walk by and enter the gym. Many were surprised to see this space come to life with the raised letters and the classy white on white typographical wall space and a splash of orange that embodies

a fun place to work.

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CLICK ANY ONE OF THE IMAGES TO SEE THEM ALL IN FULL VIEW.